Poster Fold Design

Project 4

Poster fold design explores typographic manipulation within the realm of music festivals. Through strategic grid use the development of a hierarchal list allows for clear readability and fluidity. By stacking elements theres a sense of depth and playfulness.

Lallapalooza is a well-known festival where thousands gather to celebrate music. The use of a fun bubbly font reflects the overall joyful feeling of the festival. The list on the bottom left (back page) follows the same characteristics as the main informational list on the right. The negative and positive backgrounds work with each other to not only balance but highlight certain elements.

Developments

Original

Updated

Process Work

Dream it.
Build it.
Grow it.